Products / New media

The digital world is changing constantly, and it is constantly changing our lives. The media sector is also undergoing a radical change. Desktop internet is being replaced by mobile internet, and users want unlimited access to our digital services anytime and anywhere. Our goal is to forward them relevant information such as news, consumer feedback, product and service descriptions.

Over 120 employees of the New Media Cluster of Sanoma Media Budapest work every day on developing newer and improved contents and services, from traditional online advertisements to mobile applications. We realized that visitors to our websites consume and share information in their own way. Therefore we need a different development approach along the whole process, from the idea to the support. We have to provide more and more services of increasingly complex background, yet ensure that users access these services on ever simpler interfaces and with more opportunities for interaction. We help users with more and more information, and provide them with more platforms for self-expression.

The digital world is a constant challenge for us: we are continuously working on developing new applications and new contents to build, with a close eye on market reactions and trends, the new web 2.0 together with users.

András Dunai
Head of New Media Cluster