1) General provisions
- the creatives shall run in Internet Explorer , Mozilla and Opera web browsers and shall not cause any defects.
- size parameters shall be met all times (including both pixel and kByte parameters)
- banners shall not be larger than 40-50Kbyte and shall be in GIF, GIF89, JPEG, FLASH or HTML format.
- total size of special advertisements shall not exceed 80 kBytes.
- newsletters and dm mails shall not be larger than 200 kByte and may include standard HTML code, that is they may include pictures (jpg, gif), colour letters, backgrounds and tables. They may not contain flash, java applets, javascripts, activex or any other special format features web browsers may require plug-ins for, audio and video files.
- for creatives made in flash please also submit picture (GIF, JPEK) versions. (Especially if higher version flash was used.)
- creatives containing javascript codes may not contain javascript errors and frequently used variable names shall not be used.
- no creatives may require more than 30% CPU capacity of an average PC (flash, vector-graphic pictures)
- with the exception of teaser campaigns the target site must be indicated all times
- takeovers and shaped pop-ups may hinder/interfere with functionality of the site up to 8 seconds
- users shall be given the possibility to close special advertisements while running, and the word „Close” shall be written next to the X sign with min. 12px sized letters
- users shall be given the opportunity to mute deviant shaped pop-ups
- elements of standard image may not be damaged:
- logos may not be replaced or covered
- background colour may not be modified
- standard colours, fonts, shapes (e.g. box headers, pictograms) may not be replaced but may be added to
- functionality of the site may not be damaged:
- important contents may not be displaced, either downward or upward, because of advertisements (e.g. e-mail box on the front page of Startlap)
- creatives may not cover boxes, menu bars, contents on the front page
- special advertisements may be played as specified in the schedule
- after 8 seconds the size of special advertisements may be modified only by user interactions (e.g. takeover), such as left mouse click, but passing over the advertisements may not be such interaction
- all Flash creative shall contain the following click tag:
on (release) { getURL(_root.clickTAG, _root.clickTARGET); }
2) Liabilities:
- advertisements with order forms and without a written instruction of the respective sales person may be published only
- advertisements interfering with operation of the site may not be published or may be removed
- all advertisements must comply with the technical requirements referred to above
- the final and free of defects creative must be submitted !3 working days! prior to launch
- a test site shall be made for special advertisements which serves as ground for deciding on publication of the advertisement
3) Interstitial
Operation description:
Before loading the site specified by the user another site featuring the creative is loaded and the user is forwarded to the addressed site after the end of the advertisement. One user may see the interstitial once each day. The user is forwarded to the target site after the animation ended.
The creative counts the cookies. If the number of cookies is higher than 1, the user is forwarded to the target site immediately.
- a link shall be placed on a clearly visible part of the creative which forwards the user to the target site immediately. ( Link: „Go to …”),
- the creative must forward the user to the target site even if the user does not have the necessary softwares to play the creative.
Technical requirements regarding the creative:
- size of the creative may not exceed 50 kB
- pixel size: 600x450
- format: .gif, .jpg or .swf
- the creative may not be longer than 8 seconds and the animation may not be played repeatedly.
- the last frame shall contain the following script:
stop();
getURL("javascript: closeFlashLayer()");
- the entire banner shall be clickable:
on (release) { getURL(_root.clickTAG, _root.clickTARGET); }
- the creative must contain the word "hirdetés" in every case
4) Expanding advertisement
Operation description:
Expanding advertisements start with the appearance of the original sized banner. After fully loaded, size of the original creative expands to double. After 8 seconds, size of the flash is gradually reduced to its original size.
The advertisement shall automatically expand for each user once a day and may be expanded by pressing the expand button later on.
Technical requirements regarding the creative:
- size of the creative may not exceed 50 kB
- pixel size: differs site by site (Startlap: 750x90->750x180, NLC, FN, Hírstart: 980x100->980x200)
- format: .swf
- after 8 seconds, size of the flash must be reduced to its original size.
- the creative must contain the word "hirdetés" in every case
5) Layer
Operation description:
After the target site given by the user is loaded a layer appears above the contents of the target site. The creative must contain a close button at a clearly visible place. Unless the user closes the advertisements using the close button, the flash shall be closed automatically within 8 seconds.
One user may see the layer once every day / every week (depending on the ordered period).
The creative counts the cookies. If the number of daily / weekly cookies exceeds 1, the respective shaped pop-up does not appear.
Technical requirements regarding the creative:
- size of the creative may not exceed 50 kB
- pixel size: 300x300 (on Startlap: 300x300; 216x380; 450x250, to be agreed with sales manager
- format: .gif, .jpg or .swf (in case there is no header. swf only. The creative must contain a close button labelled as „close” and must bear a sign "Hirdetés" - „Advertisement” - during the entire period of the advertisement)
- the creative may not be longer than 8 seconds and the animation may not be played repeatedly.
- by default must be mute and the audio may be turned on by clicking
- the flash must contain the below script to close the banner:
The last frame and/or close button must bear
getURL(„javascript: closeFlashLayer()");
- The entire banner shall be clickable:
on (release) { getURL(_root.clickTAG, _root.clickTARGET); }
- the creative must contain the word "hirdetés" in every case
6) Darkening layer
Operation description (on Hotdog and StoryOnline):
After the target site addressed by the user is loaded the site darkens and the layer appears.
At the end of the animation / of the video the shaped pop-up closes and the darkness disappears.
During the dark period the user cannot click anything else. The user must watch the advertisement and the site becomes fully available only after the advertisement.
One user may see the darkening layer once every day / every week (depending on the ordered period). The creative counts the cookies.
Technical requirements regarding the creative on Hotdog:
- size of the creative may not exceed 80 kB
- pixel size: max. 600x600
- format: .swf (no code accepted, runs from Adverticum)
- the creative may not be longer than 8 seconds and the animation/video may not be played repeatedly
- no close button needed
- the creative must bear a sign „Hirdetés” - „Advertisement” during the entire period of the advertisement
- the user must be enabled to unmute/mute the advertisement (it is muted by default)
Script in AS2:
Click button on the whole flash with this script:
on (release)
{
getURL(_root.clickTAG, _root.clickTARGET);
}
Script on the first frame:
getURL("javascript: $.blockUI();"); //loads darkening
Script on the frame last but one:
getURL("javascript: $.unblockUI();"); //brightens the page
Script on the last frame:
stop(); //stops animation so it doesn't loop
getURL("javascript: closeFlashLayer()"); //closes the layer
Technical requirements regarding the creative on StoryOnline:
- size of the creative may not exceed 80 kB
- pixel size: max. 600x600
- format: .swf (no code accepted, runs from Adverticum)
- the creative may not be longer than 8 seconds and the animation/video may not be played repeatedly
- it must contain a close button
- the creative must bear a sign „Hirdetés” - „Advertisement” during the entire period of the advertisement
- the user must be enabled to unmute/mute the advertisement (it is muted by default)
Script in AS2:
Click button on the whole flash with this script:
on (release)
{
getURL(_root.clickTAG, _root.clickTARGET);
}
Script on the first frame:
getURL("javascript: $.blockUI();"); //loads darkening
Script on the frame last but one:
getURL("javascript: $.unblockUI();"); //brightens the page
Script on the last frame:
stop(); //stops animation so it doesn't loop
getURL("javascript: closeFlashLayer()"); //closes the layer
The script of the close button directs to the frame before the last to load the brightening and the closing function.
7) Sticker
Operation description (on Hotdog):
After the target site given by the user is loaded the sticker appears above the contents of the target site. Unlike the layer, the sticker is permanently displayed on the site. If the user moves the mouse over the sticker, a bubble appears (the bubble is not visible by default).
Technical requirements regarding the creative:
- size of the creative may not exceed 50 kB
- pixel size: 150x80(standard sticker size)+200x100(bubble size)
- format: .swf
- It must be transparent.
- the creative must bear a sign „Hirdetés” - „Advertisement” during the entire period of the advertisement
- the entire banner shall be clickable:
on (release) { getURL(_root.clickTAG, _root.clickTARGET); }
- the creative must contain the word "hirdetés" in every case
8) Video banner
The customer sends us its video file (.flv Flash video banner) which we upload to a server. We return to the customer the generated access route to the video file. This access route shall be included in the flash file. Technically the banner features a link pointing to the video file stored on the server. Of course the file may be uploaded to other servers and the access route may be included in the flash file. However, in this case it is harder for us to check if any problem occurs.
The final flash file shall meet the technical requirements regarding ordinary banners in every other respect (file size, adverticum click inclusion etc.).
9) Interactive appearance opportunities beside video contents
Technical parameters of advertisement spots sold before/after videos:
Maximum length 10-30 sec
resolution 400x225 pixels
Fps: 25
Supported formats: asf, avi, flv, mov, mpg, wmv
Appearance during video banner:
Banner size 313x44
Supported formats: jpeg, gif
Formal and technical requirements regarding sponsored video appearances with product placement:
maximum length of the video is 5 minutes
resolution: 400x225 pixels
Flash format
Maximum size: 200 Mbyte
to achieve maximum efficiency it is recommended to present the product/brand in no more, than 10% of the creative
Formal and content related requirements of video frame sponsoring:
maximum length of the substantial (internal) part of the video is 50 seconds
No motives of any advertising value may (trademark, slogan, sponsor message) be displayed during the substantial part. It is brand and brand communication objectives related video material, which transfers useful information/values to the society.
5-5 seconds long sponsor spots appears at the beginning and the end of the substantial part
the 5 sec long sponsor message may contain the followings: logo, trademark, sponsor message and audio-visual slogan of the advertiser
resolution: 400x225 pixels
Flash format
Maximum size: 200 Mbyte
to achieve maximum efficiency it is recommended to present the product/brand in no more, than 10% of the creative
Formal requirements of running text appearance:
the text may be up to 70 characters long
the text runs through 5 times in 30 seconds
10) Creative modification/repair costs:
Such costs are billed if the received advertising material does not comply with operation of the site or the pre-set criteria.
- in case of normal creatives, in order to facilitate launching the campaign per schedule, the Back Office team of the service provider fixes the defects for a one-time fee of HUF 4.000 + VAT, if the creative is defective and is not submitted before the material submission deadline or the customer / agency cannot fix the creative before the material submission deadline
- in case of special creatives, in order to facilitate launching the campaign per schedule, the Back Office team of the service provider fixes the defects for an hourly fee of HUF 5.000 + VAT but no less than HUF 4.000 + VAT, if the creative is defective and is not submitted before the material submission deadline or the customer / agency cannot fix the creative before the material submission deadline - until the submission deadline the Back Office team of service provider gives advice (instructions, descriptions) to the advertisers free of charge in order to assist producers of the creative to submit materials that are free of defect -> the advertiser may request operative repair as well, for which we charge the above fees.
11) Material submission deadline for online advertisements before publication of the Advertisement:
Display creatives:
Ordinary banner: 72 hours
Special creatives:
1. expanding 1 week
2. gate 1 week
3. takeover 1 week
4. darkening banner 1 week
5. interstitial 72 hours
6. overall colouring lap.hu 72 hours
7. overall colouring theme centre 1 month
DM mails: 72 hours
Newsletters: 72 hours
Other advertising surfaces (sponsoring, prize promotions):
Section sponsoring: 120 hours except for nlcafe: 2 weeks; FN: 1 week
Small colour promotion box: 2 days / each site
Article sponsoring: 2 days / each site and 1 week in case the editors write the article
Individual theme sponsoring: 2 weeks, or 3 weeks in case the editors write the article - materials may be submitted continuously but the last picture and article shall be submitted 1 week before publication at the latest (assuming that other materials have been submitted earlier).
Nlcafe:
Prize promotions: 2 days
Calculator: 5 days
Expert: 1 week
Block sponsoring: 3 days
12) Political/government communication advertisements
Political advertisements, either being party or government communications, do not qualify as TCR campaigns.
In case the government in charge orders communication activities/campaigns through its related ministries, a standard quantity discount of 36% shall be applied in addition to the 15% agency discount in the online portfolio of Sanoma. This discount shall be reduced from the list prices and shall not be accumulated with agency or other discounts.
Advertisements featuring the logo or targeting* the website of any political party may not be qualified as government communication campaigns. Such campaigns are qualified as political advertisements and the available discounts shall be subject to the ordinary sales policy.
Discounts available during election dates set by the National Election Committee (Parliamentary, European Parliamentary, Referendum or any other voting period) shall be subject to ordinary sales policy. No campaign may be qualified as government communication and the related discounts shall not be available.
Sanoma reserves the right to inspect the creatives and decide at its own discretion whether the campaign is to be qualified as government communication or political advertisement.
Sanoma only accepts advertisements that designate political advertisements in line with applicable legislation.
*Target site: a website the visitor is forwarded to after clicking on the advertisement
13) Campaigns reserved in advance:
With the exception of individual and seasonal sections all optionally reserved advertisement space shall be subject to the rule that the booked space shall be freed and sold again unless the agency/customer places its order for the space 1 month before commencement date of the booked period and/or submits the creative within 24 hours after requested by the salesperson.
14) Reservation modification surcharge:
In case of campaigns finalized and ordered in the reservation system, a reservation modification surcharge shall be paid if the campaign is delayed and another reservation is made due to late submission of creatives or to any other reason that are not accountable to Sanoma.
o The reservation modification surcharge shall be HUF 0 + VAT for campaigns of HUF 0-500.000 + VAT value,
o The reservation modification surcharge shall be HUF 15.000 + VAT for campaigns of HUF 500.000-3.000.000 + VAT value
o The reservation modification surcharge shall be HUF 35.000 + VAT for campaigns of value over HUF 3.000.000
Value of the campaigns shall be the sum of the value of the surfaces indicated in the order
When calculating the surcharge, the total price (list price) indicated in the order shall be applied instead of the value of the modified item, even if reservation for only one item has been modified.
15) Costs of campaign postponement:
If the reserved and ordered campaign, either wholly or partially, is postponed (postponement shall be indicated 20 working days at least before commencement of the campaign) from one period to another - subject to availability -, 10% of the net-net value of the postponed surfaces shall be invoiced as campaign postponement surcharge. Postponement of the campaign within 20 working days before the commencement date shall be qualified as cancellation and the fee shall be calculated according to the cancellation table.
16) Cancellation costs:
Reserved and ordered campaigns may be cancelled in writing only.
1. In case of individual and seasonal sections (NLC advent, European Championship, Olympics, World Championship, voting, Vezess forma 1 etc.): If an ordered sponsored appearance is cancelled, 100% of the purchased surface shall be invoiced. For all graphical and other advertisement surfaces within these sections the standard rules of cancellation shall be applied.
2. For all other standard and special advertisement surface, if the campaign was ordered and confirmed, cancellation may be made without cancellation fee in writing 20 days before commencement of the campaign (cancellation deadline is also indicated on the confirmation of the order).
If cancellation is made in writing after the above deadline, the cancellation fee shall be invoiced as follows:
19-16 days before commencement of the campaign: 75% of the net-net value
15-0 days before commencement of the campaign: 100% of the net-net value
