Sanoma Budapest, Hungary’s leading magazine publishing company, does not only offer traditional print advertisements but also provides its advertising partners with a wide range of additional services and tools to help implement the most creative and efficient marketing communications solutions.
One of these highly efficient below-the-line (BTL) marketing communications solutions is the sponsoring of events.
Everything about clothing, style and fashion!
We want to help readers of glossy magazines to find the style and type of clothing that best suit their personality. The course shall teach them several useful tips and tricks to help bring out the ‘real’ woman in them.
Structure of the course in 2012:
Each courses will last for four weekends in a total of 48 hours.
Date of first course:
4 to 15 and 21 to 22 January
2012 5 to 6 and 12 to 13 February 2012
Story Magazine was launched in 1998 and has been a dominant player in the Hungarian magazine sector ever since, with the highest paid circulation. In 2012 the Story Award Giving Gala takes place for the 13th time. Awards are given, based on the votes of readers, to stars for outstanding performance. Every year since 2003, a professional jury also grants the ‘Value Award’. The Gala has been very popular every year and also appeared in the newscasts of commercial television channels.
Maxima Party was first organized in 2011 and was very popular with readers. In 2012 Maxima magazine wants to surprise readers with something completely new, and organize a larger and even more interesting party than in 2011.
Hot Dog Live, the nationwide music road show of Hot Dog social networking site shall be organized for the first time in 2012. The purpose of the event-series is to entertain and bring users closer together and strengthen loyalty to the brand. Concerts and special DJ sets await visitors.
Date of the event is not determined!
Cosmopolitan magazine, in cooperation with Gardrobe Exchange, organizes a total of six ”Change your wardrobe” events during 3 months starting in April. Readers registered to the event may bring five of their own clothing items, and trade them in for 5 minus 1 items (including bags) from those brought by other readers. The event shall take place in trendy locations, and cloths shall be hung on coat hangers. Only items of top quality (no wear and tear) shall be treaded in.
Exact date of the event is not determined!
Sanoma Media Budapest presents the latest swimming suit models of 2012 at a prestige bikini fashion show. Unlike in recent years, the event shall be fully dedicated to readers and provide high-quality entertainment and selected programs all day long.
Wellness Magazine is strongly focused on health and healthy lifestyle and therefore every year it organizes Wellness Sports Day. Between 9 a.m. and 3 p.m., sport enthusiasts may attend classes by recognized fitness trainers. In breaks between classes, readers can try out services and products of the sponsor.
Exact date of the event is not determined!
Just like in recent years, Nők Lapja magazine shall await visitors of all ages at the Nők Lapja Family Weekend organized in May. The event offers spectacular and entertaining programs – including concerts, talk-shows with journalists of the magazine, thematic programs by sponsors - all day long, for every member of the visiting families.
Cosmopolitan shall organize the fourth summer party on Coke Club in 2012. A special program booklet shall be prepared for the event, and distributed on-site, in Siófok and Balatonfüred during a 3-week roadshow, and inserted in the August issue of Cosmopolitan (copies distributed around Lake Balaton). The event, featuring entertaining programs all day long, was attended by 2,500 readers in 2011.
Exact date of the event is not determined!
National Geographic magazine organized a real family ‘eco’ event in Millenáris Park, on September 2012. The motto of the event was protection of the environment and environmental consciousness. The purpose of the event is to help raise awareness. The hugely popular Eco Day shall take place for the third time in 2012. Hungarian families are increasingly interested in the protection of the environment, and the event offers an excellent opportunity to learn more about this topic.
Exact date of the event has not been determined!
Music brings people closer together. Nők Lapja magazine plans, in cooperation with Budapest Operetta Theater, to organize the Musical Festival, a free admission open-air cultural event that brings real entertainment for all audiences.
Exact date of the event has not been determined!
Health is important for everybody. Nők Lapja Health Day was last organized in 2010, awaiting visitors with exclusive programs (featuring stars and celebrities) and medical screenings/tests. The Health and Sports Day shall be organized again in 2012 offering interesting programs all day long for visiting readers and their families.
Exact date of the event has not been determined!
In 2012 Marie Claire magazine shall organize the 3-day Marie Claire Fashion Weekend for the fourth time. In an exclusive VIP evening on the first day, creations of promising young Hungarian designers shall be presented. The next two days are open to the public and shall also feature fashion shows with creations of foreign designers. Apart from fashion shows, the event awaits visitors with entertaining webshops and programs on Readers Day.
Exact date of the event has not been determined!
The first festival for children, ”Almaszósz” shall take place in January and await children and adults with a variety of entertaining programs all day long. High-quality services are offered during the event for visiting families.
For the first time in 2012, Meglepetés magazine shall organize an Advent Family Day and await members of visiting families with entertaining programs before Christmas. Children, and adults alike, may submit their wishes at the stand of Santa Claus. The event shall feature interesting stage programs and playful quizzes.
Exact date of the event has not been determined!
Please click onto the name of the actual event!
