Welcome to Sanoma Budapest's BTL website
Sanoma Media Budapest Zrt, Hungary’s leading magazine publishing company, does not only offer conventional print, online and television advertisement solutions, but also provides its advertising partners with a wide range of additional services. Here we would like to draw your attention to the activities of our BTL and Integrated Communication Services branch, and provide you with more information about special events and cooperation opportunities. From now on, our website will be focussed on bringing you detailed information about the projects of the BTL branch, and providing you with the latest news from Sanoma Media Budapest.
We focus on highly efficient non-conventional marketing solutions, tailor-made to our clients’ marketing communications objectives.
Our BTL and Integrated Communications branch offers following services (which, depending on the target group, can be B2C or B2B):
- Sponsorship of events ( organization of branded and non-branded events)
- Organization of corporate events and promotional activities
- Custom Publishing (publication of brand magazines)
- Brand Extension
We organize 12 or 15 events yearly, about a variety of different topics that are related to magazines published by Sanoma Media Budapest.
Capitalizing on the strong brand value of our products, our objective is to organize high-quality top-level professional events that entertain the selected target groups. The success of the event and the efficient reach to the target audience are guaranteed by our extensive experience in event organization/sponsorship and our large supporting media portfolio.
Offer for integrated communications solutions includes:
- Appearance of sponsor in communications materials advertising the upcoming event (online and offline media)
- On-site advertising at the event
- Advertising in the special issue of the event
- Appearance in follow-up reports about the event
Upon request we can take care of all tasks related to the event and offer full range of services including:
- Planning and carrying out all on-site advertising solutions for partner (promotional activities, product promotion, data base building, organization of quizzes and winning games, design and coordination of programs, provision of personnel, clothing for hostesses)
- Design and preparation of creative materials (advertisements, flyers, roll-up, A-boards, on-site materials...etc.)
- Tailored, customized offer
About the events
To advertise and promote the events and to reach the desired target groups we shall use DM campaigns and mainly our own media products. If needed, we also have access to third-party media to ensure efficient reach.
Costs required to ensure the expected high-quality of the events shall be covered from sponsorship fees paid by sponsoring partners. One of our key priorities shall be to ensure that events feature high-quality and entertaining programs, which is guaranteed by the expertise of participating editorial offices and professional event organizers.